ESSAY :: Cross-Cultural Communication.

 In business, successful communication is the key to success, and being able to relate to a customer is the best form of communication. This is why cross-cultural communication is so important as the business world continues to globalize itself. Unfortunately, “A lack of awareness about the culturally prescribed rules and norms of communication behaviors can cause public relations projects to fail, or worse, backfire.”  

My research is focused on the problems associated with cross-cultural communication and how awareness of culture, language, tradition, and business practices can increase the advantages to globalization. This report will be field specific in the International Beverage industry with my interviews focusing on the communication relationships between H.P. Bulmers, Ireland, which recently decided to move into the United States. I choose this focus due to interest in working in this industry after college, and because I plan to study abroad in Galway, Ireland in the future. I plan to outline the major issues that companies must address when dealing with different countries, and then I will create an action plan to help companies solve their communication issues. 

The advent of the global economy is changing the fundamental nature of our governments, businesses, organizations and populations. In short, we are no longer constrained by state boundaries but have all become part of an interdependent international network. One of the key changes this has triggered is the need to communicate effectively with different people in different languages and from different cultures. It is now recognized that linguistic and cultural knowledge are two of the most vital areas of knowledge that organizations must come to acquire if they are to integrate, progress and succeed in the marketplace. Cross-cultural communication is a must. 
Communication is an important factor in successful business operations, and technology has decreased the amount of barriers that have previously prevented successful exchanges. The development of the telephone, Internet, and facsimile has reduced the barriers of distance and time to increase businesses and the individual’s ability to access to international products and services. This has lead to the ideas of the globalisation within the market place.

However, with such a global market, new communication barriers are becoming a challenge for Australian businesses; a major challenge for these businesses that are going global is cross cultural communication or intercultural communication. Meeting the cross cultural communication challenge has now become a matter of economic survival for businesses
      

Essay : is about Presentation

People can speak loudly and smartly in front of the audience, but if their appearance is improper, the impression will not be quite positive. The same holds true for an essay. An essay is a representation of your understanding of a problem and therefore you should take care of its presentation to make a good first impression on your tutor

Correct spelling and grammar and a readily legible presentation are also essential. Re-read your essay for mistakes in spelling or grammar and for weaknesses in expression. Run a spell check and grammar check, but remember that these often conform to US rather than Australian usage. They are a supplement to, not a substitute for, your own careful editing. Use one side of the paper (A4) only, leaving an adequate margin for comments. Use 12-point font, double spacing or 1.5 spacing for the body of the essay, and single spacing for longer indented quotations (as discussed below). 

Be sure to observe the word limit for your essay. You can expect your marker to stop reading once the word limit is reached. Quotations from primary texts are not included in the word count, but quotations from secondary sources are included. Do not pad out your essay with quoted material; the relevance of your quotations is a factor in the assessment of your work.


The way your essay looks may seem unimportant compared to the ideas it contains.However, presenting your assignment appropriately and carefully gives a good impression and makes the process of reading your work more pleasant for the reader. It will also give them confidence that you are a competent author who has
taken care with all aspects of your work, from the superficial details to the more indepth analysis.
Essays should normally be word-processed. This makes them much easier to read for the lecturer and means that you will not lose marks if your handwriting is hard to understand. Word processors are also very helpful in composing your essay, allowing you to make and change drafts easily.

Finally, you can tell a joke or a funny story in the conclusion to create relaxed atmosphere. Also,you should summarize the maint points. To sum up, the most common way is rehearsing and asking the questions involving your talk. Furthermore, you should answer questions directly and involve the audience. Finally, you do not forget to say thank you yo the audience frienlily.
In short, in order to make a good presentation, you will be well prepared for your talk. Besides, you should make eye contact often with the audience as well as use body language effectively. And you must always summarize the main points at the end of the talk. I sure that if you master the step above together with presenting techiques, you will always be successful when giving a presentation.

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